Best thing since sliced bread.
>> Monday, February 28, 2011
Before recently, I had no idea when someone came up with the idea of selling pre-sliced loaves of bread (1928) and I didn't have much comment on how that radically changed peoples' lives either (sliced bread was marketed as "the greatest forward step in the baking industry since bread was wrapped." and was apparently so radical that it was even banned for a period during WWII!). I am not sure I really cared either! For me, sliced bread has always been completely normal, a given even. But the "invention" of sliced bread was in fact a milestone since it spurred the birth of the American idiom: the greatest thing since sliced bread!
While sliced bread was a norm in my life in the U.S., things are different over here in Norway. Not because sliced bread is not found in stores; it is. But people tend to buy unsliced loaves. Most breads in stores here are not pre-sliced and most Norwegian families even pass on the rad bread slicing machines available for use in stores.
I bought my very first load of Norwegian sliced bread a couple of days ago and only because the pickings were poor on regular loaves.I have no good reason as to why I typically buy unsliced bread here, other than ... well, it's kinda just what people do. I guess I do it because Lars does it, and he probably does it because his mom does it. Or maybe there's something inherently Norwegian about slicing your own bread? ;) Maybe it feels more like homemade bread if you have to slice it yourself? Haha, I have no clue.
Honestly, I have no significant cultural observations on this topic. I just had to share this random slice of my Norwegian life.


